Pinterest is the leading resource for all things visual. We were privileged to join the Pinterest Business team to refine their design system, craft richer narratives, and curate photography that truly captures the spirit of the platform.
With a series of large launches and campaigns coming out of the compounding success of the Pinterest platform, our team was responsible for designing the landing pages that brought them to life. Success meant creating a seamless experience within the CMS, elevating the brand with fresh, contemporary imagery, and clearly communicating the vision of diverse stakeholders.
We sourced photography that reflected Pinterest’s broad, global audience—prioritizing diversity across age, gender, race, and lifestyle. The art direction balanced clarity with warmth, supporting storytelling across verticals like home, style, food, and wellness. Each page was designed to highlight the tool or metric in a way that felt accessible and actionable, helping business owners to connect product features to tangible value.
deliverables
VISUAL DESIGN
interactive
photo direction
industries
media + commerce
Year
2024
creative leads
philip czapla
simon blockley
Site designWorking with the confines of a pre-existing CMS, we pushed the limits and offered iterations on how to improve the user experience. Stylistically, we brought cohesion to each page by allowing art direction to cascade down the page.
For a user, the app is simple. for advertisers, the suite of products and options is robust.
We held ourselves to the standard of Communicating concepts like conversions, kpis multi-product campaigns, product uploads (and so on!) as elegantly as the product itself.
graphics
As both a first-of-its-kind trendcasting tool and the cornerstone of Pinterest’s marketing efforts, Pinterest Predicts is an immersive website that sets the tone for the year ahead. Powered by machine learning algorithms, it analyzes billions of pins, boards, and searches to identify emerging patterns and forecast trends.
With a team of extraordinary creatives, I played a humble role in bringing this interactive experience to the public.
pinterest predicts